About · Opswell

Opswell is led by Maxwell Kroll.

Maxwell is the founder of Opswell. He spent his career inside the work the firm now automates — M&A, private-equity integration, and strategic finance — and for the last two years has built that work into production AI on Claude.

He has led commercial diligence on more than 25 acquisition targets, uncovered $11.8 million in EBITDA synergies on a single healthcare carve-out, and surfaced $16 million in recurring synergies while integrating eleven acquisitions at a software platform. The automation behind Opswell is his own work: generative-AI systems for cash forecasting and accruals, a 15-module deal-analysis platform, and the reporting systems he built as Chief of Staff.

Opswell focuses on AI automation for companies roughly $10M–$500M in revenue (and PE-backed portcos in that band), and finance leadership from about $2M / Series A onward. Maxwell works on every engagement himself — no handoff to junior staff. Independent, not affiliated with Anthropic.

Connect with Maxwell on LinkedIn ›

Results Maxwell owned before Opswell.

These are from Maxwell's prior roles — not Opswell client Snapshots. Labeled so a careful buyer never has to guess.

Prior role · healthcare carve-out

$11.8M

EBITDA synergies identified on a single healthcare carve-out diligence.

Prior role · software platform

$16M

Recurring synergies surfaced across eleven acquisition integrations.

Prior role · corp development

25+

Commercial diligence targets led end-to-end across industries Opswell serves today.

Want a reference for the operator? Ask to talk with someone Maxwell has worked with. Client results from Opswell will be published as they are measured. Book 30 minutes ›

The step change is that AI can now do the work itself.

For decades, the standard play in operations consulting was to study a process and recommend how to improve it. The improvement still had to be built and staffed by someone else. That gap is where most “transformation” quietly died.

That gap has closed. AI can now execute the repetitive cognitive work itself, reading the documents, doing the reconciliations, drafting the analysis, running the close. So we go past the recommendation: we build the automation, run it on your real work, and equip your team to extend it. Documents are the most visible slice; the real surface area is any repetitive, rules- or judgment-based process.

We start in finance and accounting on purpose. The work is repetitive and well understood, the cost of it is measurable, and the return on automating it is concrete enough to put a defensible dollar figure on, which is exactly what our free Snapshot does. From there, the same approach extends across operations.

Focused, by design

We lead with one wedge: month-end close and reporting for PE-backed and mid-market finance teams. Other functions and industries are secondary paths. That focus is what lets us prove the result on your own close before you pay, scope a fixed fee you know up front, and leave you owning everything we build, running in your own environment.

Four commitments we will not break.

Evidence before fees

The first step is free. You see a measured figure on your own work before any money changes hands.

Fixed scope, in writing

Every automation engagement is a fixed fee agreed up front. No surprise invoices. Finance-leadership hourly work is a separate offering.

You own everything

Built only on Claude, deployed in your own accounts and tools, documented for your people.

Honest about the math

If the numbers are not there, we say so. We do not sell software or take referral fees.

Common questions

Who runs the work?

Maxwell Kroll, the founder, runs every Snapshot and build himself — no handoff to junior staff.

Do we own what you build?

Yes. Automations run in your Claude accounts and systems. You carry the ongoing license.

How do engagements start?

A free AI Value Snapshot — typically two weeks, one live automation, measured figure yours to keep.

We put AI to work inside your finance and operations, and prove it pays before you spend a dollar.